Skip to main content

How to Grow your Yoga Business?

You have a yoga studio?
You know you are best?
You feel challenged to acquire new customers?
You want people to retain for longer period?
You don't know what to do on internet to build your business?
You tried deals site but you don't get much business?

If you have an answer as YES to any or all the above questions. Then, you are at right place to find the best solution to your worries in building your yoga studio as successful business.

Yoga Business is a Wellness Business which is totally customer centric. People are keen to explore yoga and they have lot of  awareness on the benefits of yoga. They have their reasons to adopt yoga and few of the common reasons are: Weight Loss, Stress, Overall Well-being, Depression, Flexibility etc...

For your Yoga Studio to be successful, you need to understand your customer and based on that you need to build your business.

Some of the key strategies to make your yoga studio successful are:
  1. Build an Authority
    People like to follow who have authority in their subject/domain. Develop a strong community on Yoga & Wellness. Share Information. Be Consistent in your approach. Update & Inform people on general wellness with yoga, tips on how to be healthy etc... You can create Facebook Page/Google Plus Page/Blog
  2. Build a Community
    Involve. Engage and Communicate with your students and new visitors on your social profiles. Publish pictures of your class, students, celebrations, success stories and asanas at your yoga studio. Let people know how much fun it is to be at your studio.
  3. Build Relationships
    You need to build relationship with your clients, students and new visitors. Communicate effectively and be customer centric in your approach. Connect with them, understand them and help them as mentors.
  4. Build Knowledge Base
    Share interesting information with your clients on Yoga & Wellness. Use mediums like Blogs/Twitter/Mailers to communicate
  5. Be Visible
    Use social media effectively, Be consistent, Be Effective on Social Media for your presence and brand visibility. Effectively use Facebook, Google Plus, Pinterest, Instagram, Twitter, Blogs.
  6. List your page on local directories/app
    Listing your business on local sites/apps can really help you generate good enquiries. List yourself on Justdial, UrbanClap, Olx etc...
  7. Be Flexible
    You are building a business, so you need to be flexible with your customers. Understand their needs and try to develop programs as per their needs.
  8. Be Strategic in Pricing
    Develop different types of program and pricing to include all set of clients visiting you. Plan it this way that you can accomodate maximum need of different customers. It's good to be flexible in pricing in initial days to rope in new customers
  9.  Ask for Recommendations
    Your clients and students are the ones which can spread the positive buzz about you. Build strong relationships and ask them to write reviews/recommendations on Facebook/Justdial Page for you.
  10. Build Strong Database
    No worries how many turn back and join you but don't forget to build your database for future communications and to understand what your customers are looking for. Ask the basic details like name, contact, why they want to join yoga, working/stay at home, age etc..
Connect. Involve. Evolve. Grow Your Business

- Internet Business Consultant
Pallavi Vyas

Popular posts from this blog

Snapping in Real Time is a New Hyperconnectedness

From texting to status updates, photo sharing and hash tags... Sure, everyone’s on WhatsApp, Facebook Messenger, Twitter and Instagram too. But Snapchat is where people share what’s happening in their lives in real time. For hyperconnected #teens, snapping is like talking—only with videos, doodles, and filters.

Spectacles: the camera-glasses that have become the season’s must-have millennial accessory. They capture the world the way people see it—which is thrilling to watch. 
Memories: Memories enable Snapchat users to share photos and videos captured outside of Snapchat to your stories.
Circular Video:  With circular video, Snapchat has solved the age-old argument of whether video should be recorded and shared in landscape or portrait. And as more and more people begin to consume video on mobile devices and tablets, circular video could become the norm (and personally, I hope it does).
Here’s a quick demo of circular video in action:

From almost nothing in 2012, Snapchat has grown spect…

"Whatever Will Be Will Be" (Que Sera, Sera) | Children's Song

When the ultra-talented actress/singer Doris Day first recorded the song "Que Sera, Sera - Whatever Will Be, Will Be", she did not have much fondness for the song. After the final notes of Frank DeVol's arrangement of the original 1956 version of "Que Sera" echoed out of the recording studio and into silence - Ms. Day commented in deadpan fashion: "Well, that's the last you'll ever hear of THAT silly song!". You see, Doris looked upon it primarily as a children's song - lightweight - and she did not think it would have lasting appeal. Fate and popular taste begged to differ.

My impression upon hearing this 1964 version was that here, Doris infuses the song with a certain degree of extra warmth which is not evident in the 1956 version. In the original version, she sings it sweetly enough, but at the same time it is pretty much a "matter of fact" presentation of the song. Here, the love that she now has for the song in 1964 is qu…

Quirky Lamps | Reuse Old Brass Taps

What an innovative and creative way to add these quirky lamps made out of old used taps and pipes. Interesting things to add to your home for that quirky attitude in you!