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How to Grow your Yoga Business?

You have a yoga studio?
You know you are best?
You feel challenged to acquire new customers?
You want people to retain for longer period?
You don't know what to do on internet to build your business?
You tried deals site but you don't get much business?

If you have an answer as YES to any or all the above questions. Then, you are at right place to find the best solution to your worries in building your yoga studio as successful business.

Yoga Business is a Wellness Business which is totally customer centric. People are keen to explore yoga and they have lot of  awareness on the benefits of yoga. They have their reasons to adopt yoga and few of the common reasons are: Weight Loss, Stress, Overall Well-being, Depression, Flexibility etc...

For your Yoga Studio to be successful, you need to understand your customer and based on that you need to build your business.

Some of the key strategies to make your yoga studio successful are:
  1. Build an Authority
    People like to follow who have authority in their subject/domain. Develop a strong community on Yoga & Wellness. Share Information. Be Consistent in your approach. Update & Inform people on general wellness with yoga, tips on how to be healthy etc... You can create Facebook Page/Google Plus Page/Blog
  2. Build a Community
    Involve. Engage and Communicate with your students and new visitors on your social profiles. Publish pictures of your class, students, celebrations, success stories and asanas at your yoga studio. Let people know how much fun it is to be at your studio.
  3. Build Relationships
    You need to build relationship with your clients, students and new visitors. Communicate effectively and be customer centric in your approach. Connect with them, understand them and help them as mentors.
  4. Build Knowledge Base
    Share interesting information with your clients on Yoga & Wellness. Use mediums like Blogs/Twitter/Mailers to communicate
  5. Be Visible
    Use social media effectively, Be consistent, Be Effective on Social Media for your presence and brand visibility. Effectively use Facebook, Google Plus, Pinterest, Instagram, Twitter, Blogs.
  6. List your page on local directories/app
    Listing your business on local sites/apps can really help you generate good enquiries. List yourself on Justdial, UrbanClap, Olx etc...
  7. Be Flexible
    You are building a business, so you need to be flexible with your customers. Understand their needs and try to develop programs as per their needs.
  8. Be Strategic in Pricing
    Develop different types of program and pricing to include all set of clients visiting you. Plan it this way that you can accomodate maximum need of different customers. It's good to be flexible in pricing in initial days to rope in new customers
  9.  Ask for Recommendations
    Your clients and students are the ones which can spread the positive buzz about you. Build strong relationships and ask them to write reviews/recommendations on Facebook/Justdial Page for you.
  10. Build Strong Database
    No worries how many turn back and join you but don't forget to build your database for future communications and to understand what your customers are looking for. Ask the basic details like name, contact, why they want to join yoga, working/stay at home, age etc..
Connect. Involve. Evolve. Grow Your Business


- Internet Business Consultant
Pallavi Vyas

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