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#SEM: How to Build Referral Traffic for your Website

Build Your Referral Traffic
There are many efforts which go into pulling more traffic to your website. The SEO helps you grow your organic traffic but that’s a slow and ongoing process, and you never know when Google algorithm is going to hit you hard In face and you lose what you achieved in all those 6 months efforts. Then there is a direct traffic which comes to your website on your brand recall value which is attributed by various social media and online presence on various channels. And if you have deep pockets then you can invest In paid marketing like Google ad words, Facebook advertising etc… But the amount you invest does not reap you the kind of ROI.

So another important way to build your site is referral traffic. This is an important traffic which can help boost your overall search engine traffic. Referral traffic can be built through various channels.
  1. Link Building
  2. Social Bookmarking
  3. Blogs
  4. Microsites
  5. Article Marketing
  6. Forums
  7. Yahoo Q&A
  8. Press Releases
  9. Social Media Channels like Facebook, LinkedIN, Google Plus, Twitter etc…

All these channels are effective and boost your social visibility and ranking in SERPs.
Don’t indulge in referral programs, link exchange from link farms or any free tools to build traffic.

It’s always best to invest your resource and money in identifying the relevant websites which are related to your business/audience and advertise about your website on these sites/ guest postings.

Moreover good PR Sites is another way to generate referral traffic which is relevant to your website and which can boost your social visibility. You can plan your marketing budget to invest in these kind of paid PR sites to publish your company press release.

If you want to spend money to build referral traffic, plan your marketing budget to advertise on Facebook, LinkedIn, Youtube. These sources will generate the quality traffic to your website which will help you in good conversions for your business.

Socialize your content for free on social networking sites, article marketing, blogs, and forums. Keep your social media manager active on these sites as an active participant on various groups, discussions, follow people, answer questions in groups and build authority so that more people follow you and hence convert to your website.

Be experimental on social channels, device strategy, drive interesting content to engage more people to your social channels so that further virality is created and hence you can pull that traffic base as referrals to your website.

And yeah last but not least, create interesting company and product/service profile on all important and effective social media channels with a link back to your website. List yourself on all important business directories, post relevant classifieds on various classified sites, post free ads on all important yellow pages directory.

Build micro sites around specific categories/industries and convert that traffic for your website.

All these tactics can help you generate good niche referral traffic for your website.

Hope this helps you!
Pallavi Vyas


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