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Showing posts from 2013

2013: A Year Worth Sharing [Infographic]

We have lots of traditions this time of year, and one of the most popular traditions we have is to take a look back at the year in social sharing. Even though 2013 lacked an Olympics or Presidential election we still saw social activity increase 32% across the web across our 14M websites and 1.5B unique users. We have seen the networks people share to change and the ways people share change over the years, but one thing is constant, our love of generating an infographic on the year’s top sharing trends.

How Social Media Changed our Life Personal & Professional

People have evolved in all these years and have experienced social media in their own ways. For some they felt the need and for some the life is good without social network and yeah there are few who want to be part of this social media but are confused and still couldn't accept this completely.
For the people who complaint about the social updates “that what the hell I need to do that you had a great evening yesterday or that you like wine more than a beer. If you are sad I am not responsible and if your husband loves you what good is for me”.  Boss why are you on social network?
Social network is a community for the people who love to share, love to express, loves to be part of each other and it matters to them what you did yesterday and how you felt today!
Social media has enabled us to have friends that are not dictated by geography or circumstance. Also helped us connect with old buddies whom we have lost contacts in past. It has helped us revive and refresh our memories of our …

Internet's Role in the performance of India's SMBs

SMBs with an Internet presence get a significant boost in sales and customer base than those that do not, according to joint study between Google and India's peak business association FICCI. Amongst SMBs that use the Internet, 69 percent experienced an increase in customers, and 63 percent an increase in geographic reach and 44 percent saw an increase in firm employment.On an average, an SMB adopting the Internet is able to grow its customer base by 7 percent and employment growth by 4 percent. Doubling of Internet use in SMBs can generate 43 percent higher profits for SMBs.Only 23 percent of surveyed SMBs engage in e-commerce; on average they have more revenue, employees, and customers than those that do not.
SMBs role in India SMBs are critical to the economic growth in India, where 47 million SMBs employ about 100 million people and contribute more than 8 percent of India's GDP. No developing country with fast growing economy can rely only on its big companies to achieve susta…

Brands & Negative Reviews of Social Space

The curious case of brands and negative reviews 23 Jul 2013 By Sahim Salim
With the evolution of internet and social media, people no longer have to drop notes in a ‘suggestion-box’ installed within a company’s premises hoping that his/her complaint will be addressed. Nor does a customer have to just restrict his/her immediate family and friends from using the services of a certain brand after a particularly harrowing experience. Today’s customer has discovered the power of anonymity and posting reviews about services online. And as evident from the sheer volume of data on social media platforms and platform websites, the customer has a lot to say – both negative and positive.
User generated content has evolved at a breakneck pace and brands have started taking note of it; they have realized its importance and the necessity of engaging with their customers. While some brands have adopted scare tactics by using an IT law, which at best can be described as vague, to threaten platform webs…

The Best Practices to Boost Traffic on Your Website

The traffic to the website is the key to generate effective leads which could convert as sales for you. Generating more traffic means to have right strategy in place for search engine optimization for effective results for your business.
As a step one, a properly coded website is an important aspect from search engine optimization approach. Excessive JavaScript, Flash Data Files, Heavy CSS, Unnecessary Objects can be messy which makes your site slow, increases your download time and also challenging for spiders to index your web site. Make sure you optimize your site not just in metas and content but focus on clean html and optimized elements in your pages.
Focus on on page. Define appropriate metas which are relevant to your page content. Don’t overstuff, make it easy for the user and not for the spiders to interpret. Include search phrases along with their frequent misspellings to help optimize better search results. Don’t forget more than optimization metas are the descriptive copy o…

#SEM: How to Build Referral Traffic for your Website

There are many efforts which go into pulling more traffic to your website. The SEO helps you grow your organic traffic but that’s a slow and ongoing process, and you never know when Google algorithm is going to hit you hard In face and you lose what you achieved in all those 6 months efforts. Then there is a direct traffic which comes to your website on your brand recall value which is attributed by various social media and online presence on various channels. And if you have deep pockets then you can invest In paid marketing like Google ad words, Facebook advertising etc… But the amount you invest does not reap you the kind of ROI.

So another important way to build your site is referral traffic. This is an important traffic which can help boost your overall search engine traffic. Referral traffic can be built through various channels. Link BuildingSocial BookmarkingBlogsMicrositesArticle MarketingForumsYahoo Q&APress ReleasesSocial Media Channels like Facebook, LinkedIN, Google Plu…

Ten Things That I Want To Do

Take a Sabbatical.Spend good quality time with my kid and contribute to positive growth.Download all that i have learnt in this 14 years of career.Think afresh and start a new venture of my own.Travel alot, unleash all my adventure spiritsHave good quality time for myself to drive my passions and hobbiesWonderful home making wife and spend quality time with my husband.Socialize with my friends and family.Do lot of reading and research and upgrade on my new learnings.Want to get settled in abroad.

Do Web Hosts Really Give Free Online Website Builder?

In this age of digital media, everyone wants to create a website. However, not all of us do this for business or getting money out of making a website. Therefore, we look for some cheap options, even free offers to build our websites. And the search begins, often online. Whenever you search something like this- “create a website free,” “free website making” or “free website builder”, you get a number of results where each of them claim to give you a free online website builder to create a website. But when you go to some of such sites, you find that not all of them are free website builders; sometimes you need to pay money to make your own website. Sometimes, however, you get a completely free website builder. Now you are confused which one to go for? What is the benefit of paying money, even if little, for an online website builder which is not free? And what are the disadvantages if you opt for totally free website builder to make your own website? Let’s discuss all these aspects. L…

Why LinkedIn is an Important Marketing Strategy for your Brand

The social media network for professionals has really grown up. What was once viewed as solely a job-hunting destination has now evolved into a multi-faceted media channel, a place to consume thought-provoking content, digest POVs and commentary from industry leaders, share articles and access updates on-the-go via the beautifully designed LinkedIn app.
The vast majority of readers leverage media as a means to put forth a view, interests, and opinions to their network to generate interaction and help develop their social and professional connections and standing. The role of the media is to be a conversation starter, and LinkedIn is an ideal forum.

Even if your brand already shares on Facebook still publishing content on LinkedIn resonates with the specific audience you’re targeting. LinkedIn is just another platform for your content, which is always a good thing. Secondly, this channel has its unique offerings: LinkedIn users are engaged and hungry for smart content, and unlike Faceboo…

AdWords Launches Keyword Planner Tool

For over a decade website owners everywhere have been turning to Google’s AdWords Keyword Tool to find the right keywords to target their advertising campaign. For this reason most web owners are surprised to learn that there is a new keyword tool that has hit the Internet recently. This new tool is called AdWords Keyword Planner.
What makes this keyword tool different is the fact that it is a perfect blend of Google’s existing keyword tool as well as AdWords Traffic Estimator. The purpose of this new keyword tool is to more effectively help website owners locate the best keywords for their marketing campaigns. Though it is only speculation, individuals everywhere are assuming Google‘s intention is to eventually replace the AdWords Tool and Traffic Estimator with this single web application.
There are several new features that make the Google’s new keyword tool a lot more beneficial and effective than the previous AdWords tool. These features include:
1.A keywords search option allowing …

Playing With Search

Media Jamming:  When you want to go for a high decibel campaign capturing all the possible audience on a particular medium. For example picking up all the TV channels fine tune the breaks timing and synch the timing of your commercial across all the channels. No matter which channel a viewer switch to for that particular AD break, it’s your brand that gets all the eye balls.
Can search also be driven and directed wherein all the top three positions or all the sponsored links are captured by my brand only and a customer’s search ends or is directed towards my brand page. Tough preposition, but guess can be achieved. True, my bidding keywords would be competing with each other and cost of acquiring a customer might go high but can be very fruitful if selling a high value product or service with recurring revenues in terms of renewals for the multiple years to come and your customer retention rate is very healthy. Strongly believe; it can be a good strategy when you are a new entrant and…

SEO Myths You Should Know About

Myth #1: Only the First Rank Matters Many ebooks and other resources that business owners use will place an important emphasis on the need to be at the top of search results, whether that be on Google Search, other engines, or even in places like social media. But surveys have shown that people quite often will look at other results and they will scroll down through the page. Being on top of a second page, for example, can be quite beneficial for traffic. Also, search ranking is only one part of the puzzle. Now Google places other results on the page like social recommendations and local results as well, which means there are many more avenues open to you, and being in first place is no longer as crucial as it once was.
Myth #2: You can do SEO Without Outside Help Doing SEO simply means that you follow a set of techniques and procedures to improve the chance that web users will go to your site. It is true that anybody can learn these techniques, and, if you are a web site owner and you w…

How to Optimize Registration Forms

Registration form is an important aspect for any online business/product owner. But at the same time  the website form data optimization is also very important to encourage the visitors to fill in the forms, so as to improve the submission and conversion rates.
Go through the infogram as it deals with the mindset of the majority of visitors, optimal form length and design, use of social media logins and some more improvements.

Power Yoga for Weight Loss

Yoga is an ancient discipline that has been practiced for generations in India. Millions of people practice yoga as a form of exercise for a healthy body as well as to maintain a stress free life. Today, a lot of people use power yoga to help them control weight. As yoga in itself helps increase metabolic rate and burn calories, power yoga, which is yoga at a faster pace, is believed to and in fact does help in weight loss. For effective weight loss, power yoga must be practiced at least 3 times a week mainly for beginners. Each session of power yoga for weight loss is usually about 45 minutes long. For maximum benefit, power yoga practiced for about 90 minutes is encouraged for advanced pupils. In this article, we will discuss a few power yoga steps for losing fat, to fight obesity, tips for beginners, and a power yoga diet.

Power Yoga Diet
Effective weight loss results only when power yoga is complimented with a proper diet. Most yoga trainers and experts will recommend fruits and ve…

The Social Media Revolution 2012-13

Must Watch Out Video on Social Media Revolution!

Bringing Google+ Comments to Blogger

Reading and responding to comments can be one of the most rewarding aspects of blogging. Not only do they help you connect with your readers, they can also inspire later blog entries. The challenge, oftentimes, is following all the conversations around your content—on Google+, for instance, as well as on your website. So we're making things a lot simpler.

Starting today, you can bring Google+ Comments to your Blogger blog. Once you've enabled the feature through your Blogger Dashboard, you'll enjoy a number of important benefits:

View your blog and Google+ comments, all in one place
Now when you're browsing your blog's comment threads, you'll see activity from direct visitors, and from people talking about your content on Google+. For example, if there's a public Google+ discussion about one of your blog entries, those comments and replies will also appear on your Blogger blog. This way you can engage with more of your readers, all in one place.

Help readers co…

Blogging: Why you should Blog? Learn About Some Interesting Blogs

Blogs are a great tool to test out ideas, to innovate with your interests and to write on your favorite topics. You expertise in some specific topics can actually make you amazed to see how generally they can pull huge audience through your blog posts linking to your interesting topics. Blogging isn’t first and foremost a business; it’s something you would do to support your passion around some interest or topic. And if you are good you will surely create an audience which will surely grow with time.
Blogs could be a good tool to test out ideas that you can use for your small startup business ideas. It’s also a community builder and communications platform, and you can be connected with quite a few startups through the blog, which maybe later can get into some serious investments.
Blogging is about passion of creating content, a desire to share and connect with readers, and a drive to experiment with new ways to do this. And you never know that this sheer passion and mass intimacy can b…

Leverage Linkedin to Get More Sales Lead for Your Small Business

It's time to get off the fence and leverage LinkedIn as your online strategy to generate sales for your small business.  LinkedIn is an important social networking tool that allows you to drill down to target specific groups or individuals. With the right strategy it can help you expand your network with people who are likely to buy your product or service.
LinkedIn is professional networking site. Generally your clients these days look at your LinkedIn profile, company pages, your product and services and are able to perceive some image of you which further triggers some probability of sales.  
Let's explore how your small business can get more sales lead using LinkedIn: LinkedIn could be a secret weapon in closing more leads for your small business, if you work it right. "Small business owners can leverage LinkedIn by using their professional presence on LinkedIn to compete against the largest organizations in the world.
The most successful users actively share relevant co…