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Showing posts from 2013

How Social Media Changed our Life Personal & Professional

People have evolved in all these years and have experienced social media in their own ways. For some they felt the need and for some the life is good without social network and yeah there are few who want to be part of this social media but are confused and still couldn't accept this completely.
For the people who complaint about the social updates “that what the hell I need to do that you had a great evening yesterday or that you like wine more than a beer. If you are sad I am not responsible and if your husband loves you what good is for me”.  Boss why are you on social network?
Social network is a community for the people who love to share, love to express, loves to be part of each other and it matters to them what you did yesterday and how you felt today!
Social media has enabled us to have friends that are not dictated by geography or circumstance. Also helped us connect with old buddies whom we have lost contacts in past. It has helped us revive and refresh our memories of our …

Internet's Role in the performance of India's SMBs

SMBs with an Internet presence get a significant boost in sales and customer base than those that do not, according to joint study between Google and India's peak business association FICCI. Amongst SMBs that use the Internet, 69 percent experienced an increase in customers, and 63 percent an increase in geographic reach and 44 percent saw an increase in firm employment.On an average, an SMB adopting the Internet is able to grow its customer base by 7 percent and employment growth by 4 percent. Doubling of Internet use in SMBs can generate 43 percent higher profits for SMBs.Only 23 percent of surveyed SMBs engage in e-commerce; on average they have more revenue, employees, and customers than those that do not.
SMBs role in India SMBs are critical to the economic growth in India, where 47 million SMBs employ about 100 million people and contribute more than 8 percent of India's GDP. No developing country with fast growing economy can rely only on its big companies to achieve susta…

The Best Practices to Boost Traffic on Your Website

The traffic to the website is the key to generate effective leads which could convert as sales for you. Generating more traffic means to have right strategy in place for search engine optimization for effective results for your business.
As a step one, a properly coded website is an important aspect from search engine optimization approach. Excessive JavaScript, Flash Data Files, Heavy CSS, Unnecessary Objects can be messy which makes your site slow, increases your download time and also challenging for spiders to index your web site. Make sure you optimize your site not just in metas and content but focus on clean html and optimized elements in your pages.
Focus on on page. Define appropriate metas which are relevant to your page content. Don’t overstuff, make it easy for the user and not for the spiders to interpret. Include search phrases along with their frequent misspellings to help optimize better search results. Don’t forget more than optimization metas are the descriptive copy o…

#SEM: How to Build Referral Traffic for your Website

There are many efforts which go into pulling more traffic to your website. The SEO helps you grow your organic traffic but that’s a slow and ongoing process, and you never know when Google algorithm is going to hit you hard In face and you lose what you achieved in all those 6 months efforts. Then there is a direct traffic which comes to your website on your brand recall value which is attributed by various social media and online presence on various channels. And if you have deep pockets then you can invest In paid marketing like Google ad words, Facebook advertising etc… But the amount you invest does not reap you the kind of ROI.

So another important way to build your site is referral traffic. This is an important traffic which can help boost your overall search engine traffic. Referral traffic can be built through various channels. Link BuildingSocial BookmarkingBlogsMicrositesArticle MarketingForumsYahoo Q&APress ReleasesSocial Media Channels like Facebook, LinkedIN, Google Plu…

Why LinkedIn is an Important Marketing Strategy for your Brand

The social media network for professionals has really grown up. What was once viewed as solely a job-hunting destination has now evolved into a multi-faceted media channel, a place to consume thought-provoking content, digest POVs and commentary from industry leaders, share articles and access updates on-the-go via the beautifully designed LinkedIn app.
The vast majority of readers leverage media as a means to put forth a view, interests, and opinions to their network to generate interaction and help develop their social and professional connections and standing. The role of the media is to be a conversation starter, and LinkedIn is an ideal forum.

Even if your brand already shares on Facebook still publishing content on LinkedIn resonates with the specific audience you’re targeting. LinkedIn is just another platform for your content, which is always a good thing. Secondly, this channel has its unique offerings: LinkedIn users are engaged and hungry for smart content, and unlike Faceboo…

Power Yoga for Weight Loss

Yoga is an ancient discipline that has been practiced for generations in India. Millions of people practice yoga as a form of exercise for a healthy body as well as to maintain a stress free life. Today, a lot of people use power yoga to help them control weight. As yoga in itself helps increase metabolic rate and burn calories, power yoga, which is yoga at a faster pace, is believed to and in fact does help in weight loss. For effective weight loss, power yoga must be practiced at least 3 times a week mainly for beginners. Each session of power yoga for weight loss is usually about 45 minutes long. For maximum benefit, power yoga practiced for about 90 minutes is encouraged for advanced pupils. In this article, we will discuss a few power yoga steps for losing fat, to fight obesity, tips for beginners, and a power yoga diet.

Power Yoga Diet
Effective weight loss results only when power yoga is complimented with a proper diet. Most yoga trainers and experts will recommend fruits and ve…

Blogging: Why you should Blog? Learn About Some Interesting Blogs

Blogs are a great tool to test out ideas, to innovate with your interests and to write on your favorite topics. You expertise in some specific topics can actually make you amazed to see how generally they can pull huge audience through your blog posts linking to your interesting topics. Blogging isn’t first and foremost a business; it’s something you would do to support your passion around some interest or topic. And if you are good you will surely create an audience which will surely grow with time.
Blogs could be a good tool to test out ideas that you can use for your small startup business ideas. It’s also a community builder and communications platform, and you can be connected with quite a few startups through the blog, which maybe later can get into some serious investments.
Blogging is about passion of creating content, a desire to share and connect with readers, and a drive to experiment with new ways to do this. And you never know that this sheer passion and mass intimacy can b…

Cool Internet Tricks Learned Over the Years by People Who Spend All Day Online

A simple tip to make Google Maps more useful
"On a Google Map page, if you're looking for a specific type of place, (eg: a restaurant), if you type restaurants* (note the star) into the search bar it will find ALL the restaurants within that map window. Or tire shops, cafes, whatever. Using just * will find ALL the businesses in that window."Source: soulbrothernumbertwo
Get around firewalls by using Google Translate"If your school or workplace blocks [a site] you can get to it using google translate. Just type [the URL] into the text box and select any language, then click 'Original.'"Source: liamsdomain


Save money when shopping online"Promo codes! When ordering something online (especially from a vendor you haven't used) ALWAYS google their name and 'promo code' or 'coupon code.' Many times you'll find a discount you can apply when checking out."Source: the_Hallelucinator
Become a more efficient word processor"Not so …

Google Nose: Search and Smell

Google has launched a new product that allows users to search the internet through smells.

Google says smelling is believing. As an April Fool's joke, Google launched a new ''Google Nose'' product that promises to be the ''new scentsation in search.''

The fragrant Google experience promises to help you search out that smell and pinpoint its olfactory origin.

More info at http://www.google.com/intl/en/landing/nose/

Building Relationships with Customers is the Key to Success

Customers are perhaps the most valuable assets. Improving the overall customer experience is vital for continued success and survival, and always has been.
In this competitive world where you're fighting with competitors for every penny, losing a customer is the absolute worst thing that could happen to you. In other words customer retention is the key to success.  This mantra has always stood true.
Good customer service is more important amid economic instability. It’s observed 80% of the customers are more likely to give a company representative repeat business after receiving good customer service, while 75% of them will spread the word about a company that treated them well which in turn brings you the new customer.
In today’s online dynamics, 'most sales models are inherently transactional’. But if you start thinking about your customers in terms of relationships rather than transactions, where it's never about one deal, you'll build relationships.
So while everyone …