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Showing posts from November, 2011

What is Social Media and It's Role in Digital Medium

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.

An interesting trend is that social media has further empowered users to seamlessly merge their online activities across web and mobile platform.

Though mobile is a great medium for brand communication but this new medium is evolving at a rapid pace, and affordable smartphones have only become available recently. In addition, mobiles are the primary communication devices for interpersonal communication. Brand communication does not always seamlessly fit in the scope of interpersonal communication.

The challenge is creating the need where the consumers will want to use his/her mobile to receive communication from the brand. If that value is created mobile can be very effective.

So now we go back to what is social media?
Social Media is about creating conversation, cultivating 2-way relationships with our audience and help us listen to what our constituents are sa…

The Zoo Pub Lounge Nightclub in Delhi

The Zoo, Garden of Five Senses, New Delhi

The Zoo, an eclectic bar, is the brainchild of well-known Delhi models Sapna Kumar and Michelle Innes. That the duo has an eye for the unusual is evident in the vintage sofas, faux snakeskin-printed walls and bar stools with paw-shaped legs. This bar can accommodate about 40 people inside and is open from 7pm onwards.

The bar, which has indoor and outdoor seating, overlooks wilderness that has thankfully not been brightly lit. Benches and high bar stools with no-fuss round tables dot the porch. Small pots of narcissus are placed on the tables outside and I swear I could smell their sweet fragrance. Maybe that’s not something men care much for at a bar, but I am sure women would and that’s what makes this a perfect place for an intimate before-dinner chat (or maybe even a nightcap).

Inside the bar, the midnight-blue dome of the roof with its zillion tiny convex mirrors is spectacular. You cannot help but be mesmerized by the play of light when las…

Nokia Money on your Mobile

Nokia has come with a money services through your mobile.

You can transfer money, pay bills, recharge your balance and shop all from your mobile!!. What’s more, it works on all handsets, networks and you don’t even need a bank account to operate it. Mobile Money Services is faster, smarter and safer.

Mobile Money Services by Union Bank of India, Powered by Nokia is an exciting and innovative mobile payment services. It’s a secured pre-paid wallet on your mobile which is a new way to send & receive money, bill pay, prepaid mobile recharge and cashless shopping all with your mobile phone.

For more..visit site

Nokia Money on your Mobile

Nokia has come with a money services through your mobile.

You can transfer money, pay bills, recharge your balance and shop all from your mobile!!. What’s more, it works on all handsets, networks and you don’t even need a bank account to operate it. Mobile Money Services is faster, smarter and safer.

Mobile Money Services by Union Bank of India, Powered by Nokia is an exciting and innovative mobile payment services. It’s a secured pre-paid wallet on your mobile which is a new way to send & receive money, bill pay, prepaid mobile recharge and cashless shopping all with your mobile phone.

For more..visit site

Coriander - Calorie Counted Meal Service | Unique Concept

Health being a common recurring concern for us in today's time, so Coriander has introduced a new health meal service.

They provide a wide variety of freshly cooked calorie-counted meals to individuals across NOIDA, Delhi. They have a team of creative chefs and dieticians who work together to ensure that your meal is not just healthy but also tasty and varied. The meals are individually packed in hygienic, contamination-proof packing with a clear account of the nutritional content printed with every single meal.
The meals are available in Veg and Non-Veg & comes with complete nutritional information.All meals are under 550 Calories (recipes prepared by our expert Nutritionist)Doorstep delivery up to twice in a day.Meals can be paused and will be carried forward in the next month.You may take a "No Obligation Trial" in which you can try the food and service for upto 5-days and if you dont like the food or the service they will only charge you for the meals consumed if a…

Who is a leader? What are the Leadership Qualities?

What is leadership? Have you ever thought on this?
Looking back on my more than 12 years of leadership experience, I have come to the conclusion that leadership is no more what’s regarded as “conventional wisdom.
Are you of thought that you are a self made men or woman?
If you do, then you really need to look into the mirror and ask what's wrong with the "self-made" theory. My answer is "Everything"

If your pride, ego, arrogance, insecurity, or ignorance keeps you from recognizing the contributions of others, then it’s time for a wake-up call.

Here’s the thing – real leaders don’t take credit, they give it. While I take complete responsibility for all my failures and shortcomings, I take very little credit for my own success. Virtually all of the good things that have happened to me over the years have been the result of the collaborative efforts of many. Leadership isn’t about self-serving behaviors; it’s about service beyond self. It’s not about you, and wh…

Favourite Restaurants to Dine in Noida

Here is a list of my favorite places to dine in Noida.

Kaustubh - Great India Palace Mall
Cuisine: South Indian
Kaustubh offers authentic Southern Indian cuisine with distinct, taste and aroma from the States of Kerala, Tamil Nadu, Andhra Pradesh & Karnataka.Bendaikai Pulusu, Chettinad Kaalan Masala, Kai Stew...

Address: 3rd floor, Great India Palace Mall, Sector 38 Noida
Phone: 0120-4330557
Email:contact@kaustubh. net.in

Superstars, Noida
Cuisine: Multi Cuisine & International
Superstars is a multi cuisine restaurant serving Mexican, Indian and many more International Flavours. Housed in very popular sec-18 Noida and Ansal

Address: K Block, Ansal's Fortune Arcade, Sector-18, Noida
Phone: 0120-2505880/2515881

The Great Kabab Factory, Noida
Cuisine: Indian Platter

Address: K Block, Ansal’s Fortune Arcade, Sector-18, Noida 201301
Phone: 0120- 4642921/2515882

Vaango - Noida
Cuisine: South Indian
Introducing Vaango, a unique concept where one can enjoy authentic South Indian food in a contempor…

Chilli Garlic Okra: Chinese Style

Intro: Chilli Garlic Okra is a chinese recipe which you can make as main dish with noodles or steamed rice. Deep fried okra or ladysfingers served Chinese style.

Ingredients:3-4 green chillies
2 tbsp red chilly flakes
6-8 garlic cloves, peeled & chopped
500gm okra(lady fingers)
4tbsp cornflour
2 tbsp oil for deep frying
1 med onion, peeled & sliced
1 med green capsicum, seeded & cut into strips
1tbsp soy sauce
1/2 teaspoon white pepper powder
salt to taste

MethodWash, pat dry and trim the ladies' fingers. Sprinkle two tablespoons of cornflour on ladies fingers and mix well. Mix the remaining cornflour with one cup of water. Heat sufficient oil in a wok and deep fry the ladies fingers until golden brown and crisp. Drain on absorbent paper.

Heat 2tbsp of oil in a wok; add the chopped garlic and stir fry for a few seconds. Add the sliced onion, green chillies and capsicum and saute for two to three minutes or until the onion turns translucent.


Add the soy sauce,white pepper,salt & …