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Showing posts from 2011

What is Social Media and It's Role in Digital Medium

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.

An interesting trend is that social media has further empowered users to seamlessly merge their online activities across web and mobile platform.

Though mobile is a great medium for brand communication but this new medium is evolving at a rapid pace, and affordable smartphones have only become available recently. In addition, mobiles are the primary communication devices for interpersonal communication. Brand communication does not always seamlessly fit in the scope of interpersonal communication.

The challenge is creating the need where the consumers will want to use his/her mobile to receive communication from the brand. If that value is created mobile can be very effective.

So now we go back to what is social media?
Social Media is about creating conversation, cultivating 2-way relationships with our audience and help us listen to what our constituents are sa…

Who is a leader? What are the Leadership Qualities?

What is leadership? Have you ever thought on this?
Looking back on my more than 12 years of leadership experience, I have come to the conclusion that leadership is no more what’s regarded as “conventional wisdom.
Are you of thought that you are a self made men or woman?
If you do, then you really need to look into the mirror and ask what's wrong with the "self-made" theory. My answer is "Everything"

If your pride, ego, arrogance, insecurity, or ignorance keeps you from recognizing the contributions of others, then it’s time for a wake-up call.

Here’s the thing – real leaders don’t take credit, they give it. While I take complete responsibility for all my failures and shortcomings, I take very little credit for my own success. Virtually all of the good things that have happened to me over the years have been the result of the collaborative efforts of many. Leadership isn’t about self-serving behaviors; it’s about service beyond self. It’s not about you, and wh…

Think of a Paradigm Shift: Capitalizing on Explosive Indian Web Industry

India is already the third-largest Internet market by users, behind China and the U.S. "Despite a lot of the infrastructure challenges we have as a country, 100 million Indians are online. Indian online ad spending is only about $200 million per year – a small slice of the $80 billion global digital advertising industry. E-commerce like airline and movie ticket sales online generate about $5 billion in revenue compared to about $80 billion in China. Big marketers like auto makers and cellphone companies pour billions of dollars into TV and newspaper ads targeting affluent, urban consumers, but they barely pitch their products in online ads even though 90% of people in that market segment are Internet users. Isn’t it time to Think of a Paradigm Shift.

Its time for digital strategy innovation first. Many industries digital today can not only reach the audience that's most valuable to them but also target them in a very interesting way." Mr. Anandan Google's country head…